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The "All Day" Dress

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You loved our leggings, wait until you try our dress.

The All Day Dress is the little black dress so comfortable you forgot you have it on, remember you do and know that you look great. Designed for all stages of pregnancy and postpartum. It's maternity that is still you…

We've taken our appreciation for luxurious, long-wear fabrics and our affinity for flattering cuts to crafting the perfect all-season dress. It's made from 88% micro-modal, 12% lycra blend which is the precise formula for "soft". 


  • 88% Micro modal, 12% Lycra
  • Breathable 4-way stretch fabric
  • Ultra-soft fabric that feels beautiful against your skin
  • High-cut scoop flattering neckline
  • Tag-free (sensitive skin friendly)
  • OEKO-TEX Standard 100 certified fabric  (no harmful chemicals on your skin or near your babe)
  • 100% Canadian made


FIT TIP: If you're between sizes, we recommend you size down.

Modal: 5'2, wearing size: XS | Pre-pregnancy size: XS (2) | 37 weeks pregnant | 139lbs

Fit Tip

Use your pre-pregnancy size as your guide. You know your body best. If you’re earlier in your pregnancy and in between sizes, consider sizing closer to pre-pregnancy size.

Want a second opinion? We're happy to help! Email us

Size Chart
Shipping Information

FREE SHIPPING on orders over $150. Flat rate $10 shipping on orders under $150. All orders are shipped via Canada Post expedited parcel with tracking number.

FREE SHIPPING on orders over $150. For orders under $150 shipping is calculated at checkout via Canada Post. All orders are sent as expedited parcel with tracking number.

We process orders within 2-4 business days. Typically, orders within Canada arrive within 5-7 business days and 5-10 business days for USA. Please allow up to 14 days from date of purchase for your order to arrive.

Experiencing shipping issues? Reach out to us:

Returns & Exchange Policy

We want you to love your ALDAY purchase. Not the perfect fit? No sweat, we’ll take care of you. Email with your order number and brief reason for your return. Eligible Items can be returned within 14 days from the day the product is delivered for a full refund. We suggest you ship back your return with a tracking number, but this is at your own discretion. We cannot process a refund until we receive the product being returned. If an item is lost in the mail, we are not responsible. Refunds are processed within 3-7 business days.

Items must not be worn, washed or altered. We thoroughly inspect all our products before we ship them out and also upon return. ALDAY reserves the right to reject a refund request on an item that is not in it’s original sellable condition. We ask that you help our small business operate smoothly by adhering to our return eligibility.

Original shipping and handling charges are not refundable. If you need to exchange your product, we're happy to help just send us an email. Shipping costs associated with exchanges and refunds are the responsibility of the customer - we do not cover shipping costs.

  • Hurry, only 2 items left in stock!
The "All Day" Dress
The "All Day" Dress
The "All Day" Dress
The "All Day" Dress
The "All Day" Dress
The "All Day" Dress

Customer Reviews

Based on 5 reviews
Kaitlyn Campbell
What size did you order?: x-small
The perfect BLACK DRESS!

I am in LOVE with this black dress! Every pregnant woman deserves a beautiful, healthy, comfortable black everyday dress and this is it! From the soft, thoughtfully sourced material, to the design and overall fit, this dress is simply divine! Styled with a jean jacket, a fun duster sweater or on it's own, you really can't go wrong. I highly recommend this beautiful dress! Enjoy Mamas! We deserve to feel amazing xo

Ali Kenyon
What size did you order?: small
Great service and comfy product

Love my leggings and dress! Soft, well cut and no pressure points. Was very appreciative that the Alday team reached out to me before shipping my order to provide some additional info on the dress sizing. Based on their feedback I sized down from medium to a small and I am very happy that I did so!
Thanks Alday

Savannah B
What size did you order?: x-small

I absolutely love both the leggings and the dress. They fit perfectly and are so very comfortable. I am petite (5 ft tall, usually small/xsmall) but don't like super tight clothes. I was worried about feeling too squished in the XS but they truly fit perfectly with lots of room to grow! Ashely's customer service was unparalleled!

What size did you order?: small
Love it!

After putting this dress on, I immediately wished you made more items! Great quality and fit.

Grandma to be
What size did you order?: large
Great gift for my daughter

The dress is so soft and comfortable. It fits great now and has room for my daughter’s growing belly. A perfect dress for teaching all day.