Thoughtfully Crafted.
Introducing your new best friends. The softest, most comfortable maternity essentials you'll ever own. Well made, meticulously designed and ethically produced in Toronto, Canada using sustainable fabrics. Look good, feel great and stop worrying about what to wear because, let's face it, you've got bigger (littler) things to think about.
NOT YOUR TYPICAL MATERNITY BRAND
We're making maternity essentials better. Wearing comfortable clothes makes you feel more confident and that's really important.
MADE IN CANADA
We're 100% made in Canada. Our fabric mill is a family-run business that has produced the highest quality textiles for generations.
OUR FABRICS
We knew having a luxurious fabric that felt amazing on your skin and could stand up to wash and wear was important.