Alday Maternity Essentials
Introducing your new best friends. The softest, most comfortable maternity essentials you'll ever own. Well made, meticulously designed and ethically produced in Toronto, Canada using sustainable fabrics. Look good, feel great and stop worrying about what to wear because, let's face it, you've got bigger (littler) things to think about.
SLOW FASHION, BUY BETTER
We understand you don't want to invest a lot of money on maternity clothes you'll, "never wear again" and we totally agree, but what if we changed that narrative? What if you could buy less just better? How would you choose your maternity wardrobe if it made you feel more like yourself? If you chose pieces for fit and look, not just function?
As a society, we're beginning to re-think fashion and invest in quality. We're starting to ask questions about where our clothes are made, who's making them, what they're made of and why we need them. We're more curious, aware and understand that buying clothes we'll actually want to wear is worth the investment.
NOT YOUR TYPICAL MATERNITY BRAND
We're making maternity essentials better. Wearing comfortable clothes makes you feel more confident and that's really important.
MADE IN CANADA
We're 100% made in Canada. Our fabric mill is a family-run business that has produced the highest quality textiles for generations.
OUR FABRICS
We knew having a luxurious fabric that felt amazing on your skin and could stand up to wash and wear was important.
