Alday Maternity Essentials
Introducing your new best friends. The softest, most comfortable maternity essentials you'll ever own. Well made, meticulously designed and ethically produced in Toronto, Canada using sustainable fabrics. Look good, feel great and stop worrying about what to wear because, let's face it, you've got bigger (littler) things to think about.
SLOW FASHION, BUY BETTER
We understand you don't want to invest a lot of money on maternity clothes you'll, "never wear again" and we totally agree, but what if we changed that narrative? What if you could buy less just better? How would you choose your maternity wardrobe if it made you feel more like yourself? If you chose pieces for fit and look, not just function?
As a society, we're beginning to re-think fashion and invest in quality. We're starting to ask questions about where our clothes are made, who's making them, what they're made of and why we need them. We're more curious, aware and understand that buying clothes we'll actually want to wear is worth the investment.